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The paper relates the results of an ethnolinguistic vitality (ELV) survey among the Kashubs in Poland. The results reveal two interrelated layers of ELV: (1) an individual ELV reflected in language use and shaped by personal experience, emotions, and language proficiency; (2) a more collective ELV associated with the perception of the group’s language strength, its status and utility. The most surprising predictor of linguistic praxis in our study, in addition to language skills, was the positive impact of experienced discouragement on language use. This remained significant when controlling for proficiency. We argue that the correlation between experiencing discouragement and increased language use is best explained by the self-empowerment of speakers who, earlier in their lives, met with negative attitudes toward their heritage language. Rather than succumbing to this discouragement and assimilating to the dominant language, their response was to develop an emotional link to Kashubian and increase their use of this minority language as a conscious act of self-determination and engagement.